Stop taking orders: why your "user research" might not be user research
17 March 2026
Why teams often mistake conversations with users for research, and how to avoid building products that address a symptom while leaving the root problem untouched.
A short series on product ownership, covering accountability, decision-making, and practical judgement in delivery teams. It focuses on clear ownership, evidence-based trade-offs, and avoiding decision-by-committee.
17 March 2026
Why teams often mistake conversations with users for research, and how to avoid building products that address a symptom while leaving the root problem untouched.
12 March 2026
Your Scrum process is boring your users to death. Why you should stop telling your users about how you're building the thing and start talking about how you're making their lives easier.
9 March 2026
A practical argument against asking users to "sign off" solutions, and how product teams can use research without outsourcing accountability for go/no-go decisions.